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Shadow on Concrete Wall

how we became Brand sugar collective

This business was built with love for brand personality: the set of human characteristics which empower your company to build connections with your target audience. A certain personality helps your brand emotionally connect with customers, convey your brand message, and set the tone of your business or event. 

Brand = connection | Sugar = experience | Collective = elevation


Kiersten tarkett

creative CEO | Designer




A Bit About Me

I'm Kiersten, the graphic designer and brand expert behind Brand Sugar Collective. I'm a forward-thinking leader with a passion for powerful, compelling, and strategic creative ideas that help solve business problems. I'm always searching to reveal the true character of a brand; the essence that will organically appeal to a consumer or business.

My approach has always been to combine expertise in marketing with a deep-rooted passion for design. An extensive background in marketing, graphic design, and event planning has allowed me to help numerous small businesses and families set a foundation for success by visually communicating who they are and what they have to offer the world.

I'm here to listen, encourage, advise, and build relationships with my clients that last long past launch day.

Work Experience

2016 - 2020

2014 - 2016

2012 - current

Creative Director

Elmira College, Elmira, New York

Director of Web Communications
& Digital Media

Elmira College, Elmira, New York

Owner, Graphic Designer

KLR Design, Corning, New York

  • Built, developed, and lead teams in the production of all web, print, video, and digital marketing collateral that aligns with EC's brand;

  • Superior command of Adobe Creative Suite;

  • Spearheaded and managed content strategy for small and large-scale projects;

  • Analyzed brand tracking, market trends, consumer need, and
    competitive landscape;

  • Served as the liaison between departments and vendors;

  • Lead and taught graduate assistants, as well as supervise the work of several external agencies;

  • Created and managed policies, procedures, and contracts;

  • Managed web development teams in the design and launch of the new college, alumni, and Center for Mark Twain Studies websites;

  • Collaborated with all departments on campus to promote and publicize
    the institution.

  • Conducted digital marketing needs;

  • Strategic planning integrating digital platforms to optimize user experience;

  • Supervised and lead a team of graduate assistants;

  • Managed the CMS (Hannon Hill);

  • Creative and innovative project development;

  • Empowered colleagues and inspired change through strong communication skills;

  • Balanced technical, graphic, navigational, and departmental demands.

  • Built brands and maintained brands;

  • Multi-channel print and digital marketing campaigns;

  • Website design and layout;

  • Social media campaigns;

  • Email and direct mail marketing campaigns;

  • Trade show booth design and development;

  • Maintained a presence at chamber events;

  • Managed budgets and customer contracts.

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